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Radio Advert

The Achievements I came across during the process of the Radio Advert I was able to quieten the music to allow the speech to dominate the advert, which brings across a positive affect.

The cuts I did went well as they cut at the start or end of the speech and not halfway through the speech while someone is talking.

The Volumes went well as I adjusted the volumes to give the impression that it is all at the same sound frequency.

The formal way I spoke on the Advert and in an enthusiastic friendly manner would have appealed to the target audience that were considering a course at Suffolk New College. As I was bold with indicating that the college has a wide variety of courses to choose from with backup from those at the college sharing their thoughts on the subject.

If I were to do the Radio Advert again, I would consider taking more vox pops to add more opinions and thought to the radio advert.

Also I would fade in music smoother so it is believed that it gradually is heard and not a thud as soon as it comes on.

Overall I think the Radio Advert planning and producing went well as it was successful as we could hear what speech was in it saying and could hear that and not as much the music.

The planning went well in choosing one of my initial ideas after the analysis of three Radio Adverts of which I found from YouTube.


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